About Sarah Roller
Sarah Roller, effective listener and spreadsheet enthusiast
I started tracking my expenses in college (yes, I was that cool). Initially, I just wanted to know how much I spent per month. After a few months of tracking, I found it really interesting to see how I was spending my money. It prompted me to reflect on my values, and evaluate if my spending was in alignment. This practice was the start of my journey into the world of personal finance.
Financial coaching for women and new parents
I started my business with a focus on working with young women. I think there is a particular lack of financial confidence in this group. I enjoy helping women unpack the unhelpful narratives they may have received from society or the people around them.
As the business has grown, I’ve added a second focus, working with new parents. The costs associated with a new baby and the huge shift in personal priorities can make this stage of life financially stressful.
As a parent with 2 little kids myself, I’m very familiar with the challenges (and sleep deprivation) that new parents are going through. I enjoy helping them feel more confident with how they are spending their money, while also building their future as a family.
Accredited Financial Counselor Candidate
Association for Financial Counseling & Planning Education (AFCPE)®
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